Freeze 24/7

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Question: I keep finding new wrinkles and fine lines on my face every time I look in the mirror. Recently I have been noticing more and more deep wrinkles especially on my forehead and around my mouth. My friend uses a product called Freeze 24/7 and she looks great. I realize this could be a coincidence and her cream could have nothing to do with her amazing skin. However, I was wondering if you could tell me a little more about this product?

Freeze 24/7

Answer: Many women are concerned over deep wrinkles and lines on their faces. They feel that these marks make them appear older than they are. Freeze 24/7 is one product that claims to combat these issues. Found at major department stores and online, what Freeze 24/7 claims is that it has been able to synthetically reproduce a compound called Gamma Aminobutyric Acid (GABA) which is a naturally occurring muscle relaxant in the body. According to the manufacturers, this compound helps temporarily relax deep lines and wrinkles making your skin look smoother.

The problem with the use of GABA in a topical beauty product is that its original usage was for the relief of anxiety and convulsions and was meant to be ingested. The reasons this substance worked to control anxiety and convulsions are because it slowed the brain’s reception of certain neurons not because it caused specific, targeted muscles to relax. Unfortunately, there is no evidence that a topical cream would do anything to make your muscles relax and cause wrinkles to disappear. On top of this, the product’s website lists no other ingredients and no concentration levels to show how the cream works. There is a clinical research study cited but there is no mention of who performed the study or where a full list of results can be found. I am not inclined to recommend a product that has so little evidence and information.

If you do shop for an anti-wrinkle product in a health store, pharmacy or on the Internet, you’ll often find hundreds of different brands containing a confusing array of ingredients. You may be tempted to experiment with different products until you find one that works. But this approach may be expensive. More importantly, not all products contain the quality and quantity of necessary ingredients to positively promote long-term improvements on the appearance of wrinkles and an overall healthy complexion. That’s why you’ll need to do a little bit of research to find the best, most potent brand for your needs.

Lee Mann, our respected health and beauty expert, did a fantastic review on wrinkle creams and their actual effectiveness in a recent feature, the results are quite surprising.